L’Oréal S.A. is inspiring beauty across generations
From Lancôme to Maybelline, Kiehl’s to Urban Decay, L’Oréal’s portfolio spans generations and styles, offering beauty solutions that empower self-expression worldwide.
Performance
L’Oréal S.A. ranks fourteenth in our study, rising from twentieth in the previous year. Its performance across all archetypes has also improved. L’Oréal S.A.’s top archetype is enhancement.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
The Estée Lauder Companies Inc. overtook L’Oréal S.A. in this year’s study. L’Oréal demonstrates relative strength in the identity and enhancement archetypes and the fusing stage, the final stage of Brand Intimacy. In comparison, Estée Lauder outperforms L’Oréal across all other archetypes and ranks higher in the sharing and bonding stages of Brand Intimacy.