L’Oréal S.A. is inspiring beauty across generations
From Lancôme to Maybelline, Kiehl’s to Urban Decay, L’Oréal’s portfolio spans generations and styles, offering beauty solutions that empower self-expression worldwide.
Performance
L’Oréal has moved up to sixth rank from fourteenth previously, in this year’s brand family ranking. Its performance across four out of six archetypes has improved with enhancement being its dominant archetype.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
In a neck and neck battle L’Oréal overtook Estée Lauder by one rank in the brand families study this year. L’Oréal has a better sentiment score than Estée Lauder Companies. L’Oréal also outperforms in the enhancement and indulgence archetypes; while Estée Lauder performs better in the bonding stage of Brand Intimacy.