#20 L’Oréal S.A. 


Ranked twentieth, L’Oréal S.A.’s family of brands has an average Quotient Score of 31.0. Its strongest archetype is fulfillment. An average of 15% of consumers who use L’Oréal brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing L’Oréal S.A. with The Estée Lauder Companies Inc., we see that brands are evenly matched across Brand Intimacy archetypes. L’Oréal is slightly stronger in fulfillment, while the Estée Lauder portfolio leads in indulgence and nostalgia, and has the edge in all three Brand Intimacy stages. 

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