LVMH Moët Hennessy Louis Vuitton SE is setting the global luxury standard
From Louis Vuitton and Dior to Sephora, Tiffany, and Fendi, LVMH’s unrivaled portfolio spans fashion, beauty, jewelry, and lifestyle, defining prestige on a global scale.
Performance
Ranked sixth, LVMH Moët Hennessy Louis Vuitton SE has risen dramatically from its previous twenty-third position. Its top archetype is identity, followed by indulgence. The percentage of users in all three stages of Brand Intimacy has risen since our last study, and it outperforms all other brand families in the fusing stage.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
When compared with Amazon.com, Inc., LVMH trails in rankings but outperforms its competitor in the percentage of users across each of the three stages of Brand Intimacy. However, Amazon outperforms LVMH in specific archetypes: fulfillment, enhancement, and ritual. LVMH has also significantly narrowed the gap between itself and Amazon since our last study.