#23 LVMH Moët Hennessy Louis Vuitton SE


Ranked twenty-third, LVMH Moët Hennessy Louis Vuitton SE’s family of brands has an average Quotient Score of 28.5. Its strongest archetype is indulgence. An average of 15% of consumers who use LVMH brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing LVMH Moët Hennessy Louis Vuitton SE with Amazon.com, Inc., we see that the Amazon brands have the edge. LVMH is stronger in the identity and nostalgia archetypes, while the Amazon portfolio leads in fulfillment, enhancement, ritual, and indulgence. It also dominates across all three Brand Intimacy stages. 

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