LVMH Moët Hennessy Louis Vuitton SE is setting the global luxury standard
From Louis Vuitton and Dior to Sephora, Tiffany, and Fendi, LVMH’s unrivaled portfolio spans fashion, beauty, jewelry, and lifestyle, defining prestige on a global scale.
Performance
Slipping to tenth rank in our latest study from sixth rank last year, LVMH scores higher on archetypes of nostalgia and fulfillment than other archetypes.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
When compared with Amazon.com, Inc., LVMH trails in overall family rankings. LVMH has lower resonance scores for sentiment and reach compared to Amazon. LVMH outperforms Amazon in the archetype of nostalgia, while Amazon performs better in the archetype of enhancement.