#24 Marriott International, Inc.


Ranked twenty-fourth, Marriott International, Inc.’s family of brands has an average Quotient Score of 24.7. Its strongest archetype is indulgence. An average of 12% of consumers who use Marriott brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

Head to Head

In comparing Marriott International, Inc. with The Walt Disney Company, we see that Disney’s brands have a strong edge. Disney leads across all archetypes. Additionally, Disney’s brands are stronger across all three Brand Intimacy stages. 

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