Marriott International, Inc. is leading hospitality across every stay and style
With Ritz-Carlton, W Hotels, Sheraton, and Westin, Marriott’s portfolio brings trusted service and diverse experiences to travelers worldwide.
Performance
Marriott International has dramatically improved its ranking in this year’s study, coming in at number eight from its last rank of twenty-five last year. Its dominant archetype is fulfillment. It has seen improvement in performance for two of the three stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Compared with The Walt Disney Company, the gap has narrowed between the two in this year’s brand families study, with Marriott International seeing significant improvements in its ranking. The Walt Disney Company has much better engagement scores between the two. Marriott International performs better on the fulfillment archetype while The Walt Disney Company is dominant in the ritual archetype. Marriott International trails The Walt Disney Company in the bonding stage of Brand Intimacy.