Meta Platforms, Inc. is reconfiguring communities for the digital age
From Facebook and Instagram to WhatsApp, Threads, and Oculus, Meta connects billions of people through platforms that shape communication, entertainment, and news.
Performance
The fourth-ranked brand family, Meta Platforms, Inc., has a Brand Intimacy Quotient of 35.8. It has risen four places since our last study. Its top archetype is enhancement.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
When comparing Meta Platforms, Inc. to Alphabet Inc., Alphabet continues to lead in the rankings, as it did in our previous study. Alphabet also performs better across the archetypes of fulfillment and enhancement, while Meta outperforms on identity and nostalgia. Alphabet’s portfolio brands, which are firmly embedded in consumers’ hearts, include sixth-ranking YouTube and eighth-ranking Google.