Stellantis N.V. is uniting iconic marques under one global roof
Performance, design, and heritage come together under Stellantis, uniting Jeep, Maserati, Alfa Romeo, Dodge, and Chrysler.
Performance
Stellantis N.V. ranks seventh among brand families. Its strongest archetype is nostalgia, placing third overall after The Walt Disney Company and Compagnie Financière Richemont SA. Scores across all three stages of Brand Intimacy have also improved compared to the previous study.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Stellantis moves ahead of Volkswagen in our 2025 rankings, reversing their positions from the previous study. Its rise reflects a strategic focus on electrification, premium offerings, and enhanced customer experiences. Stellantis outperforms Volkswagen across two stages of Brand Intimacy, sharing and fusing, and leads in the nostalgia archetype.