The Coca-Cola Company is refreshing the world with iconic beverages
Coca-Cola has mastered the art of refreshment, with Sprite, Fanta, and Dasani complementing its namesake icon in markets around the globe.
Performance
Ranked twenty-fourth out of twenty-five brand families, The Coca-Cola Company has fallen eleven positions since the last study. However, scores have increased in the fulfillment, identity, and ritual archetypes as well as in the bonding and fusing stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Between the two iconic rivals, The Coca-Cola Company continues to trail PepsiCo. PepsiCo’s performance reflects its diversified beverage portfolio, targeted marketing campaigns, and successful innovations in flavor and packaging. PepsiCo performs stronger across all stages of Brand Intimacy and all archetypes except identity and nostalgia.