The Estée Lauder Companies Inc. is leading prestige beauty worldwide
Estée Lauder’s portfolio spans artistry, skincare, and luxury—with MAC, Clinique, Too Faced, and Bobbi Brown defining beauty across categories and cultures.
Performance
The Estée Lauder Companies Inc. ranks ninth among brand families, climbing seven spots since our last study. The family has shown notable improvement across all archetypes and Brand Intimacy stages. Ritual is its most dominant archetype, while it also ranks second for ritual overall, third for fulfillment, and highest for the sharing stage.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
In this year’s rankings, The Estée Lauder Companies slipped behind LVMH Moët Hennessy Louis Vuitton SE. LVMH’s performance reflects its unmatched portfolio breadth, from couture to cosmetics. Estée Lauder ranks higher in the fulfillment, enhancement, and ritual archetypes and in the sharing stage of Brand Intimacy. LVMH leads across all other archetypes and in the bonding and fusing stages.