#16 The Estée Lauder Companies Inc.
Ranked in sixteenth place, The Estée Lauder Companies Inc. family of brands has an average Quotient Score of 33.8. Its strongest archetype is fulfillment. An average of 22% of consumers who use The Estée Lauder Companies Inc.’s portfolio of brands are intimate with them.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
In comparing The Estée Lauder Companies Inc. and LVMH, we see a mixed performance. Estée Lauder’s brand family is stronger in the archetype of enhancement, while LVMH leads in fulfillment, identity nostalgia, and indulgence. The Estée Lauder Companies Inc. dominates in all three Brand Intimacy stages.