The Procter & Gamble Company is shaping everyday routines through trusted brands
From grooming and cleaning to baby care and beauty, P&G’s brands are woven into everyday routines across the world.
Performance
The Procter & Gamble Company ranks twenty-second among brand families, down seven spots since the last study. Nonetheless, the brand family has improved performance in the ritual and indulgence archetypes as well as in the bonding stage of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Procter & Gamble continues to trail Johnson & Johnson in this year’s study. Johnson & Johnson’s performance reflects its diversified health-care portfolio, trusted brand reputation, and consistent innovation in consumer and professional health products. Procter & Gamble performs stronger in the identity and indulgence archetypes as well as in the bonding and fusing stage of Brand Intimacy. Johnson & Johnson, however, ranks slightly higher in enhancement and nostalgia, and significantly higher in fulfillment and ritual.