Volkswagen AG is driving excellence across luxury and performance
With Audi, Porsche, Lamborghini, and Bentley, Volkswagen’s portfolio spans everyday innovation to the pinnacle of automotive performance and prestige.
Performance
Volkswagen AG ranks tenth among brand families, a significant decline from third place in our previous study. Nonetheless, the brand family has improved in the enhancement, nostalgia, and indulgence archetypes as well as in the bonding stage of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Volkswagen AG slipped behind Stellantis in this year’s study, marking a shift from the prior study’s rankings. Stellantis’s rise reflects its strategic investments in electrification, premium offerings, and customer experience initiatives. Volkswagen shows relative strength in the identity, enhancement, and indulgence archetypes, while Stellantis outperforms in the bonding stage of Brand Intimacy and leads in the nostalgia archetype.