Volkswagen AG is driving excellence across luxury and performance
With Audi, Porsche, Lamborghini, and Bentley, Volkswagen’s portfolio spans everyday innovation to the pinnacle of automotive performance and prestige.
Performance
Volkswagen AG has slipped to twenty-third place among brand families, from tenth place last year. Recent news about significant layoffs are aligned with this sign of trouble ahead. At 22%, the brand family is behind the average percentage of users in some form of intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Volkswagen stays behind Stellantis in our 2026 rankings. Both automakers have similar scores on sentiment and reach. However, Stellantis outperforms on the archetype of ritual and still has a higher number of users in the sharing stage of their relationship.