Industries
Industry findings provide unique insights into the performance of brands within a specific category and within overall category trends. Discover how industry rankings reveal distinct market trends and how brands and their competitors stack up.
Industry Rankings
The tech & telecom industry ranks first, followed closely by retail, automotive, and media & entertainment. Eight of our twenty-two sectors performed above the cross-industry average of 25.1, including automotive luxury, a newly added category.
Industry Findings
1
Deeper relationships
Of consumers, 26.3% are in one of the three stages of intimacy, up from 23% in our previous study.
2
Old wheels
Feeling the effects of a demographic shift, ridesharing, and rising average costs, the automotive industry now ranks its lowest since the study’s inception at #8. Explore which brands hold their ranking while the category slides down in the overall trends.
3
AI & chatbots
Increasingly part of our daily lives, see how this industry and group of brands enter the study.
Explore Brand Intimacy
2026 Brand Intimacy Key Findings
In an era when collective intelligence shapes brand reality, we detail the forces shaping consumers’ bonds with brands and the emotional drivers that set top intimate brands apart.
Brand Rankings Dashboard
Explore data from the most comprehensive AI-powered study of brands based on emotion. View brand rankings, performance scores, brand family analyses, and head-to-heads, and follow as new insights are released.