Appliances

With an average Brand Intimacy Quotient of 22.9, the category falls below the cross-industry average. While the sector has benefited from home improvement trends and smart home technology adoption, supply chain disruptions and commodity price inflation are contributing to reduced demand.

Fulfillment is the dominant archetype. The category ranks first in the study for fulfillment. Most users are in the sharing stage, the first stage of Brand Intimacy.

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