Social Platforms

With an average Brand Intimacy Quotient Score of 31, the sector is well above the cross-industry average. Social platforms have excelled by reinforcing and monetizing user engagement while expanding into new revenue streams such as e-commerce and creator economy features.

Enhancement is the dominant archetype. The majority of the users are in the sharing stage, the first stage of Brand Intimacy.

Select two brands from this industry to compare. You might choose the top- and bottom-ranking brands for contrast, or two brands within the same category for a more direct comparison.