Media & Entertainment

With an average Brand Intimacy Quotient of 31.8, media and entertainment is well above the cross-industry average. While the industry continues to benefit from the shift toward streaming services, rising subscription costs and increasingly fragmented channels and audience attention may be pressuring subscriber sentiment.

Nostalgia is the dominant archetype. The category ranks second in the study for nostalgia, after automotive luxury. Compared to other industries, media and entertainment ranks second in the percentage of users in bonding, the second stage of Brand Intimacy.

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