Sports Leagues

With an average Brand Intimacy Quotient Score of 21.8, the category falls below the cross-industry average. While digital fan engagement tools created new revenue streams and reached global audiences, shifting media consumption patterns likely affected attendance and traditional broadcasting revenues.

Enhancement is the dominant archetype. Compared to other industries, sports leagues ranks first in the percentage of users in bonding, the middle stage of Brand Intimacy, and lowest in sharing, the first stage of Brand Intimacy.

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