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Brand Intimacy Gains Strength During the Pandemic

Brand Intimacy is about the power of emotional connections between people and brands. A year later, we see consumers are more reliant on the brands they use and love.

PANDEMIC STRENGTH

Brand performance has increased by 7 percent on average across industries, suggesting that despite challenging times, consumers are connecting with brands and deepening their relationships more than ever before.

MORE EMOTIONAL RELATIONSHIPS

The percent of consumers in some sort of intimate relationship with a brand has increased by 37 percent since before the pandemic.

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