Brand Intimacy is about building enduring emotional connections between brands and people. We discovered that during COVID, this has become more relevant than before.
Respondents indicated higher scores across all Brand Intimacy stages, which measure degree and depth of intensity of intimate brand relationships.
Consumers demonstrated a 23 percent increase in the number of brands they have an emotional connection with, a significant increase since our last study.
Read about top performers, spotlight brands, and the latest trends and insights related to how the pandemic is affecting leading brands.Download Report
Explore 100 intimate brands. Filter across geography, age, income, and gender. Review brands by plotting by rank or as a list.Explore Rankings
Get exclusive data on any ranked brand's performance over time, across geographies, and related to demographic findings. An array of data filters and the ability to compare brands across competitors and best-in-class entrants makes this essential.
Learn about what Brand Intimacy is, how it works, what it's based on, and why it matters.
Explore details on how we conduct our research and how we calculate Quotient Scores to rank brands.
Watch our video to see our COVID Study's key findings, insight and implications.
Read an extensive array of our insights and analyses on how brands are connecting with consumers today.
Discover the definitions of key words and concepts related to Brand Intimacy.
Understand category nuances and trends. See which brand comes out on top in each of our 10 industries.
Order our Amazon best seller for a comprehensive overview of Brand Intimacy from theory to practice.
See the full list of ranked brands to find which ones have been included in our study and how they are performing.