BISCOVID
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Brand Intimacy Gains Strength During the Pandemic

Brand Intimacy is about building enduring emotional connections between brands and people. We discovered that during COVID, this has become more relevant than before.

DEEPER EMOTIONAL 

CONNECTIONS WITH BRANDS

Respondents indicated higher scores across all Brand Intimacy stages, which measure degree and depth of intensity of intimate brand relationships.

MORE INTIMATE 
BRANDS

Consumers demonstrated a 23 percent increase 
in the number of brands they have an emotional connection with, a significant increase since our 
last study.

collage of brand logos

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