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Brand Intimacy 2025

Decode the new digital social consciousness with the largest analysis of how people form emotional bonds with brands. Beyond surface performance metrics, our latest study reveals which brands win hearts in the collective conversation, the nature of the relationships they create, and rankings over 475 brands across 22 industries.

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The Business Impact of Brand Intimacy

Beyond correlating with financial performance, Brand Intimacy compounds it. Year over year, intimate brands achieve stronger growth, higher profits, and higher market valuations than their less-intimate peers.

Bar chart comparing year-over-year profit increases: Fortune 500 at $80B, S&P 500 at $110B, and Brand Intimacy at $332B for 2023–2024.
Line graph comparing running total returns (2015-2024) for Brand Intimacy (QQQ), SPY, and VBIAX, with QQQ showing the highest return, followed by SPY and VBIAX.

* From analysis courtesy of Matt Armstrong

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2025 Brand Intimacy Report

Intimate brands don’t chase, they connect. As AI redefines interactions and brands are co-created on platforms that amplify behavior, we identify emerging forces shaping those connections and the emotional drivers that set top brands apart. See how to build strong bonds in an era where collective intelligence shapes brand reality.

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Brand Rankings Dashboard

Explore data from the most comprehensive AI-powered study of brands based on emotion. See brands ranked based on the strength of their bonds with consumers. Dive into performance scores, brand family analyses, and head-to-heads. Track top performers and follow as new insights are released.

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See what moves people. Use it to move your brand.

Get the latest Brand Intimacy updates. Be the first to see industry releases, features, analyses, articles, insights, and strategies to turn emotion into competitive advantage.

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Overview

Billions of data points, one emotional pulse: learn why Brand Intimacy and our 2025 study are crucial for brands to succeed in a world of declining trust and co-created meaning. Access a wealth of resources to emotional connections into results.

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Methodology

Discover the science and AI-powered analysis behind the insights. Brand Intimacy builds on luminaries like 2002 Nobel Prize winner Daniel Kahneman, who proposed that decisions are often based on emotion and rationalized later.

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Glossary

Inside the language of emotion: a comprehensive guide to the terminology we use to define the science behind how we form bonds with brands. Access definitions and context for our research, #1 bestselling book, and annual study.

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