BISCOVID
USA
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Brand
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RANK BRANDS QUOTIENT

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Sign up to see detailed brand profiles for 400 brands and learn more about how brands are performing based on emotion. Each profile includes:

  • Archetypes, stages and Quotient scores
  • Intimacy performance of brand vs. industry
  • Intimacy performance over time
  • Can’t live without data
  • Economic equity findings
  • Ability to filter findings by age, gender, and income

* Rank is reflecting the overall performance of the corporate brand

Brand Intimacy Gains Strength During the Pandemic

Brand Intimacy is about building enduring emotional connections between brands and people. We discovered that during COVID, this has become more relevant than before.

DEEPER EMOTIONAL 

CONNECTIONS WITH BRANDS

Respondents indicated higher scores across all Brand Intimacy stages, which measure degree and depth of intensity of intimate brand relationships.

MORE INTIMATE 
BRANDS

Consumers demonstrated a 23 percent increase 
in the number of brands they have an emotional connection with, a significant increase since our 
last study.

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