BISCOVID
USA
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  • Archetypes, stages and Quotient scores
  • Intimacy performance of brand vs. industry
  • Intimacy performance over time
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* Rank is reflecting the overall performance of the corporate brand

Brand Intimacy Gains Strength During the Pandemic

Brand Intimacy is about the power of emotional connections between people and brands. A year later, we see consumers are more reliant on the brands they use and love.

PANDEMIC STRENGTH

Brand performance has increased 7 percent on average across industries, suggesting that despite challenging times, consumers are connecting with brands and deepening their relationships more than ever before.

MORE INTIMATE BRANDS

Consumers demonstrated a 37 percent increase in the number of brands they have an emotional connection with—a significant increase since our last study.

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