* Rank is reflecting the overall performance of the corporate brand
Brand Intimacy is about building enduring emotional connections between brands and people. We discovered that during COVID, this has become more relevant than before.
Respondents indicated higher scores across all Brand Intimacy stages, which measure degree and depth of intensity of intimate brand relationships.
Consumers demonstrated a 23 percent increase in the number of brands they have an emotional connection with, a significant increase since our last study.