* Rank is reflecting the overall performance of the corporate brand
Brand Intimacy is about the power of emotional connections between people and brands. A year later, we see consumers are more reliant on the brands they use and love.
Brand performance has increased 7 percent on average across industries, suggesting that despite challenging times, consumers are connecting with brands and deepening their relationships more than ever before.
Consumers demonstrated a 37 percent increase in the number of brands they have an emotional connection with—a significant increase since our last study.