A diverse group of people engaged in various activities, arranged in the shape of a heart on a white background, visually conveys the sense of connection and togetherness often explored in a brand intimacy study.

Brand Intimacy 2026

More foundational than ever to brand success. The largest analysis of how people form emotional bonds with brands, based on continuous ingestion and analysis of data from the digital social consciousness. See which brands are winning hearts and how, with rankings of over 425 brands across 23 industries, including 10 new AI and chatbot brands.

View Rankings
Access Key Findings

Brand Intimacy Compounds Financial Performance

Intimate brands achieve stronger growth, higher profits, and higher market valuations than their less-intimate peers.

View Financial Performance
A diverse group of people pose with shopping bags, food, and a grocery cart in front of a white background, some engaging with a smartphone and video camera.

2026 Brand Intimacy Key Findings

The largest technology shift of the modern era is making brands try every approach every channel to deal with the implications of AI and digital-native generations with ever-shorter attention spans. The 2026 key findings decodes the emotions that underpin our brand economy, and adds a new category analyzing AI brands. We’re giving leaders the insights and tools to make brands work harder.

Access Key Findings
Logos for Disney, Apple, Microsoft, Amazon, Google, Honda, Ford, Starbucks, PlayStation, and Facebook, interspersed with photos of diverse people using devices or posing.

Brand Rankings Dashboard

Explore data from the most comprehensive AI-powered study of brands, based on emotion. See brands ranked based on the strength of their bonds with consumers. Dive into performance scores, brand family analyses, and head-to-heads. Track top performers and follow new insights as they’re released.

View Rankings
A man carries an IKEA box on his shoulder. Nearby, an older woman reads a book and a young woman applies face cream, both seated on the floor with tea and skincare products—capturing small moments of connection that could inspire any brand intimacy study.

See what moves people.
Use it to move your brand.

Get the latest Brand Intimacy updates. Be the first to see industry releases, features, analyses, articles, insights, and strategies to turn emotion into competitive advantage.

Get Updates
A man holding a child waves at a humanoid robot. Two overlapping heart outlines connect the people and robot, symbolizing interaction—a visual reminiscent of themes explored in a brand intimacy study.

Overview

Billions of continuously assessed data points, one emotional pulse. Learn why Brand Intimacy and our 2026 study are crucial for brands to succeed in a world of declining trust and co-created meaning. Access a wealth of resources to turn emotional connections into results.

See Overview
Four people interact in a minimal, white space with geometric cube outlines; one sits with a laptop immersed in a brand intimacy study, another walks thoughtfully, and two stand by a display case.

Methodology

Discover the science and AI-powered analysis behind the insights. Brand Intimacy builds on luminaries like 2002 Nobel Prize winner Daniel Kahneman, who proposed that decisions are often based on emotion and rationalized later.

View Methodology
A woman holding a phone looks ahead with her hand shading her eyes; words like “Archetypes,” “Stages,” and “Ritual” float around her, evoking the insights of a brand intimacy study.

Glossary

Inside the language of emotion: a comprehensive guide to the terminology we use to define the science behind how we form bonds with brands. Access definitions and context for our research, #1 best-selling book, and annual study.

View Glossary