Industries

Industry findings provide unique insights into the performance of brands within a specific category and overall category trends. Discover how each brand ranks, how competitors stack up, and what archetypes matter most.

Industry Consumer Goods icon

Consumer Goods

Industry Apparel icon

Apparel

Industry Health & Hygiene icon

Health & Hygiene

Sports Leagues icon

Sports Leagues

Industry Beauty & Personal Care icon

Beauty & Personal Care

Industry Beverages icon

Beverages

Industry Appliances icon

Appliances

Industry Luxury icon

Luxury

Industry Travel icon

Travel

Industry Media and Entertainment icon

Media & Entertainment

Industry Tech & Telecom icon

Tech & Telecom

Industry Hospitality & Theme Parks icon

Hospitality & Theme Parks

Industry Crypto icon

Crypto

Industry Financial Services icon

Financial Services

Industry Fast Food

Fast Food

Industry Apps & Social icon

Apps & Social

Industry Automotive icon

Automotive

Industry Retail icon

Retail

Industry Gaming icon

Gaming

Industry Rankings

Media & entertainment continues to be the most intimate industry, improving its Brand Intimacy Quotient score since our 2021 study. Notable new entrants, gaming, crypto, and sports leagues, all rank among the top 10 industries.

Industry Findings

1

Deeper Relationships

Brand performance has increased 19 percent since before the pandemic, highlighting that people are connecting with brands more deeply.

2

Rising Indulgence

The indulgence archetype, which centers on moments of gratification and pampering, has increased in strength by 12 percent since our 2021 study.

3

Crypto

New entry crypto rises to the eighth position, outranking financial services as well as other leading industries like fast food, beverages, and apps & social platforms.