Industries
Industry findings provide unique insights into the performance of brands within a specific category and overall category trends. Discover how each brand ranks, how competitors stack up, and what archetypes matter most.
Industry Rankings
The tech & telecom industry ranks first, followed closely by retail, automotive, and media & entertainment. Eight of our twenty-two sectors performed above the cross-industry average of 25.1, including automotive luxury, a newly added category.
Industry Findings
1
Deeper relationships
26.3% of consumers are in one of the three stages of intimacy, up from 23% in our previous study.
2
New wheels
Automotive luxury is a new addition to the industries. Ranking 8th, the industry also ranks first among 22 for the nostalgia archetype.
3
Crypto tanks
The crypto industry underperforms, dropping 14 places to rank last among the industries.
Explore Brand Intimacy
2025 Brand Intimacy Report
In an era where collective intelligence shapes brand reality, we detail the forces shaping consumers’ bonds with brands and the emotional drivers that set top intimate brands apart.
Brand Rankings Dashboard
Explore data from the most comprehensive AI-powered study of brands based on emotion. View brand rankings, performance scores, brand family analyses, and head-to-heads, and follow as new insights are released.