The Coca-Cola Company is refreshing the world with iconic beverages
Coca-Cola has mastered the art of refreshment, with Sprite, Fanta, and Dasani complementing its namesake icon in markets around the globe.
Performance
The Coca-Cola Company maintains its twenty-fourth rank this year, with performance in four of six archetypes declining. It has shown improvement in two out of three stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Between the two iconic rivals, The Coca-Cola Company continues to trail PepsiCo by three ranks, the same as last year’s study. PepsiCo’s performance reflects its diversified beverage and snacking portfolio, targeted marketing campaigns, and successful innovations in flavor and packaging. PepsiCo performs stronger across all stages of Brand Intimacy and all archetypes. PepsiCo also has higher engagement scores than the Coca-Cola Company.