The Estée Lauder Companies Inc. is leading prestige beauty worldwide
Estée Lauder’s portfolio spans artistry, skincare, and luxury—with MAC, Clinique, Too Faced, and Bobbi Brown defining beauty across categories and cultures.
Performance
The Estée Lauder Companies Inc. moved up to seven among brand families from rank nine last year. More users are bonding and fusing with the brand this year and it shows in higher reach and engagement scores. Other scores in archetypes are slipping so we may be looking at a tenuous improvement.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
The Estée Lauder Companies overtook LVMH by three ranks in the brand families ranking this year however the owner of Clinique’s margin in the quotient score is razor thin. Estée Lauder outperforms LVMH in sentiment scores. Both their archetype scores are similar for all six archetypes and also the three stages that measure the depth of a user’s relationship with a brand.