Yum! Brands, Inc. is serving up flavor across the globe
Global icons like KFC, Taco Bell, and Pizza Hut fuel cravings and deliver comfort across diverse cuisines and cultures.
Performance
Yum! Brands ranks eighteenth among brand families, falling only one rank from last year. Fulfillment and ritual are its dominant archetypes. Its performance has improved from the previous study in two stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
In this year’s study, Yum! Brands outperformed The Coca-Cola Company once again. Yum’s performance reflects its strong portfolio of fast-growing QSR brands and successful menu innovation and expansion in delivery and off-premise channels. Yum ranks higher in fulfillment, ritual, and indulgence archetypes. It also outperforms in all three stages of Brand Intimacy.