Apps & Devices

The category has an average Brand Intimacy Quotient of 28.6. As standalone apps compete for attention against increasingly capable all-in-one platforms, it may be getting harder for single-purpose tools to build a distinct emotional bond with people, below the cross-industry average of 29.4.

Enhancement is the dominant archetype, and the category ranks third in the study for enhancement after health & hygiene and beauty & personal care. Most users are in the first stage of Brand Intimacy, sharing.

Select two brands from this industry to compare. You might choose the top- and bottom-ranking brands for contrast, or two brands within the same category for a more direct comparison.