Compagnie Financière Richemont SA is elevating luxury across generations
From Cartier and Van Cleef & Arpels to Montblanc and Piaget, Richemont’s Maisons embody timeless craftsmanship and prestige, uniting heritage with modern luxury.
Performance
Richemont retains a similar rank to last year, improving one place to a rank of twelve in our brand family rankings. Nostalgia is its leading archetype with an increase in scores for the bonding stage of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Richemont stays behind LVMH by two ranks even in this year’s study. Both brand families have similar scores for resonance and similar scores within archetypes as well. LVMH outperforms Richemont in the bonding stage of Brand Intimacy. LVMH’s portfolio of couture to cosmetics may be hard to match for Richmont’s smaller more focused portfolio.