General Motors Company is driving innovation in iconic automotive brands
With Chevrolet, Cadillac, GMC, and Buick, GM leads with a diverse portfolio that blends performance, design, and a commitment to the future of mobility.
Performance
General Motors Company has dropped to the twenty-fifth rank from sixteenth in our brand families study this year. Its sentiment score has increased though, while its performance in four out of six archetypes has fallen.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
General Motors Company continues to trail Stellantis N.V. by nine ranks. Both brand families have similar performance across the six archetypes, however, Stellantis outperforms General Motors in all stages of Brand Intimacy. Stellantis’s specialized dealerships may give it an advantage over General Motors’s multi-brand dealerships.