Amazon is becoming a fundamental part of everyday life
From Amazon Prime to Whole Foods, Audible to Twitch, Amazon’s portfolio blends convenience, entertainment, and innovation, connecting with consumers across shopping, streaming, and lifestyle.
Performance
The second-ranked brand family is Amazon.com, Inc with a score of 45.6. Enhancement and indulgence are its strongest archetypes. The family improved one rank from our last study, with sentiment and reach both improving.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Amazon.com, Inc. continues to outperform The Walt Disney Company. Amazon leads in sentiment while Walt Disney leads in engagement. Amazon also outperforms in archetypes of enhancement and indulgence.