Keurig Dr Pepper Inc. is refreshing consumers with iconic beverages
From Dr Pepper and 7UP to Snapple, Keurig Dr Pepper unites a portfolio of household favorites, energizing daily moments with flavor and choice.
Performance
Slipping three spots to twenty-second rank in this year’s study, Keurig Dr Pepper has dropped in sentiment scores. Ritual is its dominant archetype.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Keurig Dr Pepper and PepsiCo rank similarly, with PepsiCo one rank ahead at twenty-one compared to Keurig Dr Pepper’s twenty-second. PepsiCo has better engagement scores compared to Keurig Dr Pepper, which is more dominant in the ritual archetype. Keurig Dr Pepper trails PepsiCo in the sharing stage of Brand Intimacy.