Microsoft Corporation is empowering people and organizations everywhere
Xbox, LinkedIn, Teams, and Office showcase Microsoft’s ability to blend productivity, connection, and entertainment across every corner of life.
Performance
Ranked thirteenth, Microsoft Corporation has dropped sharply from second place in the previous study, with a Family Quotient Score of 30.7. The company’s resonance has been negatively affected with its reach dropping.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Microsoft Corporation lags behind tech rival Apple Inc. in this year’s rankings. Microsoft’s lagging performance may be attributed to lack of fresh innovation in both hardware and software.