Nestlé S.A. is nourishing lives with a global food portfolio
The world’s largest food company spans coffee, confectionery, nutrition, and dairy—trusted staples that fuel households across generations.
Performance
Nestlé has moved up to fourteenth rank in this year’s brand family study from its twenty-third position last year. It has seen improvement in its engagement scores, and fulfillment is its top archetype. Nestlé has also improved its performance in all three stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Nestlé has been outranked by Unilever in this year’s study, with a wider margin than last year. Both maintain diversified global portfolios of household names in consumer packaged goods. Nestlé has higher engagement scores than Unilever does. Both Unilever and Nestlé maintain similar scores in the six archetypes. They even perform similarly across the three stages of Brand Intimacy.