PepsiCo, Inc. is delivering flavor and energy to consumers worldwide
PepsiCo combines global snack leadership with beverage innovation, bringing Pepsi, Gatorade, Lay’s, and Quaker to billions of consumers daily.
Performance
Staying put at twenty-first rank even in this year’s study, PepsiCo has improved its engagement scores. It has also made gains in two stages of Brand Intimacy – sharing and bonding.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Since Unilever has made great progress in its rank from last year, PepsiCo has been left significantly trailing Unilever in this year’s study. PepsiCo trails Unilever in the archetypes of fulfillment, enhancement, and identity. Both are global giants in the consumer packaged goods space with household brand names in food and beverage categories.