Shiseido Company, Limited is blending beauty and innovation
Shiseido, NARS, and bareMinerals illustrate the company’s dual strength: heritage in skincare science and leadership in modern beauty.
Performance
Shiseido Company stayed stable at rank fifteen among brand families. Its sentiment scores have dropped and fewer users are fused or bonded with the brand but an increase in new users in a stage of sharing may have compensated for this.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
As in our previous study, The Estée Lauder Companies, Inc. continues to outperform Shiseido. Estée Lauder’s strong performance reflects its global brand presence and innovative product portfolio. Shiseido, with a smaller brand family also has lower reach than The Estée Lauder Companies, and a lower score for the bonding stage of Brand Intimacy.