Stellantis N.V. is uniting iconic marques under one global roof
Performance, design, and heritage come together under Stellantis, uniting Jeep, Maserati, Alfa Romeo, Dodge, and Chrysler.
Performance
Stellantis N.V. has slipped to sixteenth among brand families perhaps due to the general malaise in the industry. The automaker scores high on sentiment. For archetypes, it scores highest among ritual while all other archetypes have declined.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Stellantis stays ahead of Volkswagen in our 2026 rankings. Both automakers have similar scores on sentiment and reach. However, Stellantis outperforms on the archetype of ritual and family stage of sharing.