The Procter & Gamble Company is shaping everyday routines through trusted brands
From grooming and cleaning to baby care and beauty, P&G’s brands are woven into everyday routines across the world.
Performance
The Procter & Gamble Company has moved up to rank four in this year’s study from a distant twenty-second last year. Its resonance scores for sentiment and engagement have improved. P&G has also seen performance gains in five out of six archetypes, as well as all three stages of Brand Intimacy.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Procter & Gamble outperforms Johnson & Johnson in this year’s study with its upward movement in the rankings. P&G maintains a large roster of trusted household brand names in home care and personal care, compared to J&J’s smaller portfolio of brands in health care and personal care. Procter & Gamble has higher sentiment and engagement scores than Johnson & Johnson. P&G has shown performance improvement in five out of six archetypes compared to only three out of six for J&J. P&G has also seen improvement in scores for all three stages of Brand Intimacy, while J&J has seen declines in scores for all three stages of Brand Intimacy.