Apple Inc. is defining the future of designed product ecosystems
With iconic products and services like the iPhone, Apple Music, AirPods, and Apple TV, Apple continues to shape culture and technology through seamless integration and aspirational innovation.
Performance
Apple Inc. rebounded to fifth place in our family rank this year. The brand scores high on sentiment. However, it has declined in four out of six archetypes. Curiously, users in bonding and sharing stages declined while those that are fused with the increased–perhaps indicating if you love the brand you are a die-hard.
Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.
Head to Head
Apple continues to rank behind Alphabet in our newest brand family study where Alphabet secured the first rank once again. The differnce can be partially attributed to strong brands in the Alphabet portfolio such as eleventh-ranking Google and eighth-ranking YouTube but also to stronger resonance scores for Alphabet.