#7 Stellantis N.V.

The seventh-ranked brand family, Stellantis N.V., has an average Quotient Score of 41.0. Its strongest archetype is fulfillment. An average of 24% of consumers who use Stellantis N.V.’s portfolio of brands are intimate with them.

Data was sourced from our most recent Brand Intimacy Study. To be ranked as a brand family, conglomerates needed at least 3 portfolio brands in our study. See Brand Family Methodology.

In comparing Stellantis N.V. with Volkswagen Group, we see different strengths related to archetypes. Stellantis leads in identity and nostalgia, while Volkwagen’s brands are stronger in enhancement and ritual. Volkswagen Group also leads across all Brand Intimacy stages.