The Brands Physically Closest to Us
Brands used in, on, or around the body, have an above average Brand Intimacy Quotient, meaning we connect with them more emotionally. Within this ecosystem, we have created three groupings: brands we apply, brands we wear, and brands we eat.
Apply
Brands we apply are the least intimate in our ecosystem, perhaps because they are on top of our face, skin, and hair and are more temporary in nature. We are more intimate with health and hygiene brands vs. beauty brands, perhaps because they serve a more essential function.
Fulfillment
32
34.4
47.8
45.2
43.1
41.8
39.8
Apply
Fulfillment
32
Sharing
13
1
47.8
2
3
4
5
Brands we apply are the least intimate in our ecosystem, perhaps because they are on top of our face, skin, and hair and are more temporary in nature. We are more intimate with health and hygiene brands vs. beauty brands, perhaps because they serve a more essential function.
Wear
Brands that we wear, although also on top of the body, cover intimate areas and often convey a strong sense of identity about who we are. We also tend to connect more strongly with sports brands vs. other apparel.
Fulfillment
00
38.7
46.9
46.0
45.7
44.5
44.5
Wear
Fulfillment
34
Sharing
15
1
46.9
2
3
4
5
Brands that we wear, although also on top of the body, cover intimate areas and often convey a strong sense of identity about who we are. We also tend to connect more strongly with sports brands vs. other apparel.
Eat
We are most intimate with brands that we eat compared to brands we apply or wear. This is likely because they go directly into our bodies and are often associated with happiness and nostalgia. Also, sweeter brands score higher than savory.
Fulfillment
48
42.0
52.5
49.9
49.4
48.8
48.5
Eat
Fulfillment
29
Sharing
17
1
52.5
2
3
4
5
We are most intimate with brands that we eat compared to brands we apply or wear. This is likely because they go directly into our bodies and are often associated with happiness and nostalgia. Also, sweeter brands score higher than savory.
Body Ecosystem
A focus on the brands on and around our bodies, including the products that we apply, wear, and eat to our skin and hair.
LESS INTIMATE
APPLY
WEAR
EAT
34.4
Average Quotient Score38.7
Average Quotient Score42.0
Average Quotient Score
MORE INTIMATE
At a Glance
Review a quick snapshot of how different sectors within the Body Ecosystem perform relative to archetypes, stages, and performance.
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