BIS20
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RANK BRANDS QUOTIENT

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Sign up to see detailed brand profiles for 400 brands and learn more about how brands are performing based on emotion. Each profile includes:

  • Archetypes, stages and Quotient scores
  • Intimacy performance of brand vs. industry
  • Intimacy performance over time
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  • Economic equity findings
  • Ability to filter findings by age, gender, and income

* Rank is reflecting the overall performance of the corporate brand

U.S. brand ranking trends for 2020

This year’s rankings show a new #1 brand, Amazon, with a narrow lead over Disney. Two retail brands made the 2020 Top 10: Walmart, in 9th position, is a new entrant. Media & entertainment in 2020 continues to show strong performance, with three brands in the Top 10. The automotive industry has improved and features four brands in the Top 10. Apple has dropped from second to third place and is the only technology & telecommunications brand in the Top 10.

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