* Rank is reflecting the overall performance of the corporate brand
This year’s brand rankings show considerable movement. Google emerges as the new #1 brand, with a narrow lead over PayPal. Four new brands have entered the Top 10: WhatsApp, Huawei, Amazon and BBVA Bancomer. Continuing the trend of the previous two years, we see a strong performance by the technology & telecommunications industry, which has six of the Top 10 brands in Mexico.
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