Report

Read the results of our new study to find out which celebrities have built the strongest emotional bonds with Americans.

Article

​Learn more about the top BFF brands through details, comparisons and additional insights on who’s building strong bonds across demographics.

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Entertainers, athletes, politicians and spiritual leaders drive trends, beliefs and culture. They clearly impact the products and services we buy, use and consume. In this way, they are undeniably powerful brands.

To complement our annual ranking of brands based on emotion, we wondered which celebrity or famous figure is the most intimate brand in the U.S. today. Who do Americans feel the strongest emotional connection with and who do they form the most attachment to?

What are the 3 keys to building a stronger personal brand?

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