Stories Archive - Lab

Agency

Home About Us Our Network Our Services Our Work News Careers Contact Us

Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

See More

Lab

Home Book Brand Intimacy Study 2022 Overview Rankings Industries Prior Years Resources Library Contact Us

Pioneering the science behind the bonds we form with the brands we use and love

See More

Platform

Home BrandOS PresentationOS Technical Specifications FAQs Contact Us

Customized software that fuels the bonds between brands and their stakeholders

See More

Dimensioning the Four Forms of Intimacy

How consumers are getting “intimate” with brands

Gaming Gets Intimate

Retail Roundup

Tesla Triumphs

Why Twitter is Trending

A Sweet Victory for Krispy Kreme

Exploring the rises and falls of leading fast food brands

Can Financial Services Overcome the Trust Gap?

Comparing the Top-Performing Financial Services Brands

Crypto Comes Out Strong

Examining Cryptocurrency’s Impressive Brand Intimacy Performance

Hospitality & Theme Park Brands Today

Deconstructing Today’s Associations with Hotels, Theme Parks, and Cruise Brands

Ahead of the Curve

How Apple’s Products and Services Consistently Help Build Emotional Connections

YouTube and Streaming Brands

The platform of and for escapism, education, and delight

Enhancing Brands for Growth Mode

Building a Brand to Sell

The Financial Services Standstill

Mixed performance as COVID continues to dominate our lives

Finding Comfort During the Pandemic

The emotional connections between consumers and consumer goods brands

Connecting to What Matters

The role of Apps & Social Platform Brands During the Pandemic

Health & Hygiene Brands Stay Relevant During COVID

How the industry builds and maintains bonds

The Growing Emotional Bonds Between Consumers and Beverage Brands

Building Emotional Connections During the Pandemic

Dimensioning the Four Forms of Intimacy

How consumers are getting “intimate” with brands

Gaming Gets Intimate

Retail Roundup

Tesla Triumphs

Why Twitter is Trending

A Sweet Victory for Krispy Kreme

Exploring the rises and falls of leading fast food brands

Can Financial Services Overcome the Trust Gap?

Comparing the Top-Performing Financial Services Brands

Crypto Comes Out Strong

Examining Cryptocurrency’s Impressive Brand Intimacy Performance

Hospitality & Theme Park Brands Today

Deconstructing Today’s Associations with Hotels, Theme Parks, and Cruise Brands

Ahead of the Curve

How Apple’s Products and Services Consistently Help Build Emotional Connections

YouTube and Streaming Brands

The platform of and for escapism, education, and delight

Enhancing Brands for Growth Mode

Building a Brand to Sell

En defensa de la investigación en marca

Un breve recuento de cómo Reddit puso en jaque a WallStreet

La inclusión es más que pintar tu logo de arcoíris

y tu marca tendría que saber reflejarlo

2021, ¿y ahora qué?

4 tips para encaminar a tu marca a tener un gran año

¿Por qué es importante que lo que hace y lo que dice tu marca sea coherente?

Todos conocemos alguna marca cuya comunicación nos parece muy creativa o hasta inspiradora, pero… ¿qué pasa cuando esto queda solamente en lo discursivo y no se plasma en acciones? Por ejemplo, una marca que se jacte de ser muy incluyente o de estar preocupada por el medio ambiente pero que, en sus acciones reales, estos […]

5 razones por las que tu marca necesita un eCommerce

Por qué decimos que, hoy más que nunca, tener un e-commerce puede ayudarte a potenciar tu marca hacia el futuro Por Eduardo Gutiérrez y Santiago Espinosa, Consultores de Estrategia en MBLM MX

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Supermarket and convenience store apps

Peer-to-peer loans

Carsharing Brands Head-to-Head Mexico

Food Delivery Brands Head-to-Head

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

Meal Kit Brands Revisited

Reexamining this exciting category to see what's changed

Meal Kit Brands

We set out to test which meal kit brand is best

Car-Sharing Brands Head-to-Head

See what happens when MBLM test drives the top car-sharing brands

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

The Six-month Itch

A Month With the Apple Watch

An Entirely New Kind of Intimate

The Financial Services Standstill

Mixed performance as COVID continues to dominate our lives

Finding Comfort During the Pandemic

Connecting to What Matters

Health & Hygiene Brands Stay Relevant During COVID

The Growing Emotional Bonds Between Consumers and Beverage Brands

The Booming Business of Fast Food

How an Industry Thrives During the Pandemic

Facilitating Communication & Interaction During the Pandemic

Technology & telecommunications brands in the time of COVID

The Growing Dominance of Retail

How the industry is building stronger emotional bonds

Driving Ultimate Brand Relationships

Automotive Brands in the time of COVID

Fun & Games

The continued strength of media & entertainment brands during COVID

Escape & Enjoyment

The dominance of media & entertainment brands during the pandemic

The Evolving World of Automotive Brands

Driving intimate relationships forward during a pandemic

Keeping Us Connected

Technology & telecommunications brands in a time of crisis

The Transformation of Retail

The changing retail landscape during COVID

Bonding with Consumer Goods Brands

Our changing consumption and habits during the pandemic

Our Connection to Fast Food During the Pandemic

How the industry provided comfort in trying times

The Increased Intimacy of Beverage Brands

Providing comfort in challenging times