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Our agency specializes in helping companies build emotional bonds with consumers by enhancing the essence, story, and experience of their brands

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Pioneering the science behind the bonds we form with the brands we use and love

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Customized software that fuels the bonds between brands and their stakeholders

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Dimensioning the Dominance of Amazon

From great to exceptional

Bubbling at the Top

With Amazon now in the UAE, what does it mean for local retailers?

How Sweet It Is

How Sweet It Is

The Importance of Building Brand Intimacy Between Online Retailers and Their Customers

Dove Flies to First Place

Dove Flies to First Place

Following Dove’s rise to the top of the health & hygiene industry

Southwest Airlines Continues to Soar

Southwest Airlines Continues to Soar

Exploring how the top travel brand keeps flying high

How to Build Brand Intimacy Among Millennials

A quick guide on how brands can build ultimate brand relationships with millennials

Pin It to Win It

Pin It to Win It

Understanding Pinterest’s dominance in the apps & social platforms industry

American Express Does It Best

American Express Does It Best

Exploring the most intimate financial services brand

Making Sense of the Magic of Disney Parks

Making Sense of the Magic of Disney Parks

Exploring why consumers feel so close to this beloved brand

Brand Intimacy is critical for Uber and Careem

Could a merger of two troubled brands lead to greater heights of intimacy?

How to Build a Brand Based on the Science of Intimacy

A quick guide on how to build a brand by leveraging brand intimacy

What’s Going on with Google?

What’s Going on with Google?

Exploring key insights into an intimate technology brand

Crowning a New Champion of Brand Intimacy

Unpacking Disney’s ascent to the top

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Big, Bad, and Ugly

The tumultuous branding year in review

Dimensioning the Dominance of Amazon

From great to exceptional

Bubbling at the Top

With Amazon now in the UAE, what does it mean for local retailers?

How Sweet It Is

How Sweet It Is

The Importance of Building Brand Intimacy Between Online Retailers and Their Customers

Dove Flies to First Place

Dove Flies to First Place

Following Dove’s rise to the top of the health & hygiene industry

Southwest Airlines Continues to Soar

Southwest Airlines Continues to Soar

Exploring how the top travel brand keeps flying high

How to Build Brand Intimacy Among Millennials

A quick guide on how brands can build ultimate brand relationships with millennials

Pin It to Win It

Pin It to Win It

Understanding Pinterest’s dominance in the apps & social platforms industry

American Express Does It Best

American Express Does It Best

Exploring the most intimate financial services brand

Making Sense of the Magic of Disney Parks

Making Sense of the Magic of Disney Parks

Exploring why consumers feel so close to this beloved brand

Brand Intimacy is critical for Uber and Careem

Could a merger of two troubled brands lead to greater heights of intimacy?

How to Build a Brand Based on the Science of Intimacy

A quick guide on how to build a brand by leveraging brand intimacy

What’s Going on with Google?

What’s Going on with Google?

Exploring key insights into an intimate technology brand

Crowning a New Champion of Brand Intimacy

Unpacking Disney’s ascent to the top

Big, Bad, and Ugly

The tumultuous branding year in review

How Emirates Airlines Soared to  New Heights of Intimacy

Taking off with UAE customers in an industry that often remains grounded

UAE telecom brands comparison

Comparison of UAE telecom brands from a brand intimacy perspective

Supermarket and convenience store apps

Peer-to-peer loans

Carsharing Brands Head-to-Head Mexico

Food Delivery Brands Head-to-Head

Mobile Payment Apps Head-to-Head

We tested six P2P payment services to see which has the best user experience

Meal Kit Brands Revisited

Reexamining this exciting category to see what's changed

Meal Kit Brands

We set out to test which meal kit brand is best

Car-Sharing Brands Head-to-Head

See what happens when MBLM test drives the top car-sharing brands

One Year with the Apple Watch

Users are Conflicted, Confounded, and Critical

The Six-month Itch

A Month With the Apple Watch

An Entirely New Kind of Intimate