With a strong background and years of hands-on brand strategy experience, Varun is skilled at identifying what drives brand relevance and translating that into strategy that resonates.

As a Senior Brand Strategist at MBLM, Varun leads brand strategy initiatives, developing positioning and guiding creative development for clients across industries. Before joining MBLM, he spent over a decade at McCann Worldgroup and Saatchi & Saatchi in New York, partnering with iconic brands including Tide, USPS, and Macy’s.

Having grown up in Mumbai and spent the past 23 years in the New York area, with frequent trips back, Varun has great enthusiasm for diverse perspectives and always brings a global point of view.