Skip to main content
  • Agency

    Agency

    We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships.

    Learn more about us

    MBLM

    • About
    • Leadership
    • Careers
    • Industry Solutions
    • News
    • Blog

    Our Offices

    • New York
    • Toronto
    • Dubai
    • Seoul

    Latest News

    collage of look alike tarot cards: The Retreater, The App Obsessed, The Budget Splurger, The Gamer, The Seeker

    MBLM Unveils 2024 Trendcasts

    Harnessing Brand Intimacy Data to Dimension New Behavioral Profiles

  • Services

    Services

    We deliver branding, marketing and digital services that create brand intimacy.

    View all services

    Essence

    • Research & Insights
    • Naming
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Design Systems
    • Brand Management

    Story

    • Messaging
    • Campaigns
    • Social Media
    • Content Creation
    • Brand Launch
    • Merchandised Content
    • Presentations
    • Videos
    • Infographics

    Experience

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Analytics / Measurement
    • Technology & Integration
    • Platform
    • Events & Environments

    Featured Service

    tone and manner service icon

    Tone and Manner

    A brand’s tone conveys its personality, semiotics and style.

  • Work

    Work

    We create intimate brands that engage and endure.

    View all cases

    Featured Work

    Symplr - 100 Days to Multiply Impact case study

    Symplr—100 Days to Multiply Impact

     

    3Pillar - Make incredible case study

    3Pillar—Breaking Through the Noise

     

    NFL - Total Wellness case study

    NFL—Strong Minds, Stronger Playersg

  • Brand Intimacy

    Brand Intimacy

    MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

    Explore the study

    Study

    • Brand Intimacy Study
    • Report
    • Rankings
    • Industry Rankings
    • Features

    Resources

    • Articles
    • Book
    • Overview
    • Model & Methodology
    • Glossary
    • Sources

    Featured

    Brand Intimacy feature Trendcasting

    Trendcasting

    See how we forecasted new consumer trends for 2024 based on our latest Brand Intimacy findings.

  • Platform

    Platform

    Modern marketing and sales software for the world's leading brands.

    More about our Platform

    Software Tools

    • BrandOS
    • PresentationOS

    Resources

    • Specifications
    • FAQs

    Featured Platform Case

    Championing Brand Central PayPal Case Study

    PayPal—Championing Brand Central

Get in touch
  • Agency

    Agency

    We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships.

    Learn more about us

    MBLM

    • About
    • Leadership
    • Careers
    • Industry Solutions
    • News
    • Blog

    Our Offices

    • New York
    • Toronto
    • Dubai
    • Seoul

    Latest News

    MBLM Unveils 2024 Trendcasts

    Harnessing Brand Intimacy Data to Dimension New Behavioral Profiles

  • Services

    Services

    We deliver branding, marketing and digital services that create brand intimacy.

    View all services

    Essence

    • Research & Insights
    • Naming
    • Brand Strategy
    • Brand Architecture
    • Brand Identity
    • Design Systems
    • Brand Management

    Story

    • Messaging
    • Campaigns
    • Social Media
    • Content Creation
    • Brand Launch
    • Merchandised Content
    • Presentations
    • Videos
    • Infographics

    Experience

    • Web Design
    • Web Development
    • Digital Marketing
    • SEO
    • Analytics / Measurement
    • Technology & Integration
    • Platform
    • Events & Environments

    Featured Service

    Tone and Manner

    A brand’s tone conveys its personality, semiotics and style.

  • Work

    Work

    We create intimate brands that engage and endure.

    View all cases

    Featured Work

    Symplr—100 Days to Multiply Impact

    3Pillar—Breaking Through the Noise

    NFL—Strong Minds, Stronger Playersg

  • Brand Intimacy

    Brand Intimacy

    MBLM’s Brand Intimacy Study uses artificial intelligence to assess how the world’s leading brands perform based on the emotional connections they form with consumers.

    Explore the study

    Study

    • Brand Intimacy Study
    • Report
    • Rankings
    • Industry Rankings
    • Features

    Resources

    • Articles
    • Book
    • Overview
    • Model & Methodology
    • Glossary
    • Sources

    Featured

    Trendcasting

    See how we forecasted new consumer trends for 2024 based on our latest Brand Intimacy findings.

  • Platform

    Platform

    Modern marketing and sales software for the world's leading brands.

    More about our Platform

    Software Tools

    • BrandOS
    • PresentationOS

    Resources

    • Specifications
    • FAQs

    Featured Platform Case

    PayPal—Championing Brand Central

Get in touch
Press Releases - November 30, 2017

MBLM Hosts Successful Book Launch Event for Amazon #1 International Bestseller: Brand Intimacy: A New Paradigm in Marketing

Mario Natarelli, Rina Plapler and Hui Min Lee posing for a photo at an event.

MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, hosted a successful book launch event for its Amazon #1 international bestseller: Brand Intimacy: A New Paradigm in Marketing. Bestselling authors in Business & Money Mario Natarelli, managing partner, and Rina Plapler, partner, discussed their new book and the importance of it in today’s marketplace. John Diefenbach, Chairman, also spoke at the event, which had over 100 attendees and took place at The Redbury New York on November 14, 2017.

“It was wonderful to be able to celebrate the launch of our new book with those who have been most instrumental in the process of writing it,” stated Natarelli.

The book, which became a bestseller less than 24 hours after launch, focuses on the concept of Brand Intimacy, which is a new marketing paradigm that leverages and strengthens the emotional bonds between a person and a brand. Brand Intimacy provides insight and lessons for marketers, business leaders and entrepreneurs who are seeking to understand these ultimate brand relationships and the opportunities they represent. Certain brands are studied, such as Apple, Amazon and Netflix for their successes as well as United, Foursquare and Apple again for their missteps.

“We are delighted that so many people attended our book launch event and are thankful for all of their support,” stated Plapler.

Leveraging seven years of qualitative and quantitative research with more than 12,000 consumers from the U.S., Germany, Japan, Mexico and the UAE, the authors dissect and define universal patterns that impact the bonds formed between brands and their users.

Throughout the book, the authors reveal how to apply these findings and insights to brands of every scale and type. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rule book on how to establish and expand a company’s market presence, all while increasing sales and consumer satisfaction.

The book is published by Hatherleigh Press, which is distributed by Penguin Random House, and is available in print and as an eBook. For more information, visit: http://mblm.com/brandintimacybook/.

About The Authors:

Mario Natarelli, international #1 bestselling author is the managing partner at MBLM in New York and an established marketing leader to executives and their companies. Over the past 20 years, Natarelli has helped companies of every size and type, working across the globe to transform, align and manage their brands to deliver growth and value. Prior to MBLM, he was the CEO of FutureBrand North America and Middle East and was the co-founder of HyperMedia. Natarelli is a graduate architect with a degree from the University of Toronto.

Rina Plapler, international #1 bestselling author is a partner at MBLM and has built brands for over 20 years. She leads strategy at MBLM in New York and has held executive positions at FutureBrand and Gormley & Partners. Plapler has worked with B2B, B2C and B2G companies and has extensive strategy experience across a variety of industries including financial services, tourism, health care, technology and telecommunications. She was the creator of FutureBrand’s Country Brand Index and MBLM’s Brand Intimacy Study. Plapler holds degrees from McGill and Harvard Universities.

Share

Facebook X LinkedIn Mail

Press Release

Download PDF

Related News

collage of look alike tarot cards: The Retreater, The App Obsessed, The Budget Splurger, The Gamer, The Seeker MBLM Unveils 2024 Trendcasts
The cover of 'brand indifference' magazine with the headline 'Sensational scoops on sad splits'. MBLM Unveils New Research on Brand Indifference
Agency
  • About
  • Leadership
  • Services
  • Industry Solutions
  • Work
  • Careers
  • News
  • Blog
  • Contact Us
Brand Intimacy
  • Report
  • Rankings
  • Industries
  • Features
  • Book
  • Articles
  • Resources
Platform
  • BrandOS
  • PresentationOS
  • Technical Specs
  • Platform FAQs
Offices
  • New York
  • Dubai
  • Toronto
  • Seoul
Facebook
X
LinkedIn

© EMBLEM LLC

22 West 27th Street, #4 New York, NY 10001 USA

T: +1 212 979 8200
PRIVACY POLICY

ALL RIGHTS RESERVED