Creating a Simple and Innovative Sales Experience

Making sense of a complex portfolio

  • Kiosk and iPad showcase of the company’s portfolio of products and solutions
  • Immersive, engaging, state-of-the-art 3-D experience
  • User tracking and instant capture of important leads
  • Phased enterprise rollout

TechnipFMC, a global company that produces market-leading life cycle products and services for the energy industry, faced a difficult challenge. With the Abu Dhabi International Petroleum Exhibition Conference (ADIPEC) trade show approaching, TechnipFMC needed a simple solution to showcase its complex portfolio of products.

group of people interacting with each other and a with screen showing an mechanical equipment

MBLM and our proprietary platform software was selected to intelligently categorize TechnipFMC’s complicated products according to a logical, informative system. The tool, powered by PresentationOS, created a 3-D world that allowed users to immerse themselves into a series of terrains or “worlds” where these products exists. Embedded into this fully interactive worldview was the ability for users to zoom in/out, rotate, and select from a range of detailed products. Each high-resolution model allows users to drill into the finest details or unique features. Further integrated into the platform are product videos and the ability to capture leads.

image showing a production plant area
image of platform completion exploration, satellite and tieback
image of crude oil storage and custody transfer
image of production system and pressure control
man interacting with production plant area on a screen

The new selling platform was unveiled at ADIPEC to rave reviews and high engagement. The solution was declared a success and a game changer for TechnipFMC.

Head of marketing for Surface Technologies Tony Manzur said, “It is user-friendly and allows us to easily cross-sell our solutions or drill into specifics in a fun and engaging way.”

The next phase will include new iterations of the platform on the website and on tablets used by remote sales teams. Content will also be expanded to encompass a wider range for the portfolio.

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