The new design system design and developed to optimize the Streetworks brand. White logo over black background

Making Great Places That People Love

Optimizing the Streetworks brand

  • Developed compelling promise and segmented messaging
  • Bold new logo and design system
  • Internal brand launch to create excitement and alignment
  • Presentations to investors and internal executives

As a leading developer and place maker, Streetworks has more than 40 years of experience and 20 million square feet of mixed-use projects underway.

With a proprietary process and a proven track record of success, the brand wanted to signal new and expanded opportunities as the real estate development division within the iconic Hudson’s Bay Company.

A green wall with the image of a woman and the Street Works logo applied to it
a group of people riding bicycles along a street in front of a black wall with the design system designed for Street Works applied in white

MBLM worked closely with the founders to shape a distinct narrative, highlighting their strengths, passion, and results.

We also crafted stories for each of their important audience segments. A new bold identity signaled creativity and being an intrinsic part of the communities they design and redefine.

an aerial view of a city with many buildings, in the center a roundabout, with the geometry that inspired the logo
The Logo and graphic motif applied to a window
a black billboard over a construction site with the logo applied in white

MBLM extended this work by developing an initial web presence as well as investor and executive presentations and videos.

a young woman making a square shape with her hands

We shaped an internal brand launch, celebrating the rebrand as well as the relationship between Streetworks and Hudson’s Bay Company, which created a sense of enthusiasm and excitement.

a white and gold pin with the logo of Street Works over a textured black fabric
a man wearing a black vest with neon stripes and the logo of street works in white

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