Making Great Places That People Love
Optimizing the Streetworks brand
- Developed compelling promise and segmented messaging
- Bold new logo and design system
- Internal brand launch to create excitement and alignment
- Presentations to investors and internal executives
As a leading developer and place maker, Streetworks has more than 40 years of experience and 20 million square feet of mixed-use projects underway.
With a proprietary process and a proven track record of success, the brand wanted to signal new and expanded opportunities as the real estate development division within the iconic Hudson’s Bay Company.
MBLM worked closely with the founders to shape a distinct narrative, highlighting their strengths, passion, and results.
We also crafted stories for each of their important audience segments. A new bold identity signaled creativity and being an intrinsic part of the communities they design and redefine.
MBLM extended this work by developing an initial web presence as well as investor and executive presentations and videos.
We shaped an internal brand launch, celebrating the rebrand as well as the relationship between Streetworks and Hudson’s Bay Company, which created a sense of enthusiasm and excitement.