Forging a New Legacy in Global Investment
Positioning Senwan as a Trusted Partner in Wealth Stewardship
Challenge
Born from the heritage of SEDCO Holding, Senwan is a newly established family office with a clear ambition: to shape a distinct identity in the financial investment sector. Guided by the principles of Shariah-compliant investing, it builds on a strong foundation while looking ahead to new frontiers. With a vision to become a globally trusted partner, Senwan is committed to preserving wealth and nurturing prosperity across generations—standing apart in a competitive landscape and embracing a future defined by resilience and sustainable growth.
Solution
The process began with a series of in-depth stakeholder interviews to understand the values, ambitions, and long-term vision that define Senwan’s identity. In parallel, a comprehensive competitive audit was conducted to map the investment landscape, benchmark category norms, and identify opportunities for meaningful differentiation.
Together, these insights shaped the foundation of Senwan’s brand promise: More than a legacy. A statement that reflects the firm’s ambition to go beyond preservation—toward shaping a future of prosperity, purpose, and long-term stewardship.
This promise informed the development of a refined and contemporary visual identity. At the centre of the logo are two symbolic stars: the first, opened and elongated, represents the beginning—the source of prosperity and the light passed through generations. The second star signifies forward momentum, carrying that legacy into the future.
The custom wordmark, with its expanded kerning and sleek design, amplifies this story—projecting trust, sophistication, and a long-term vision grounded in Shariah-compliant values.
To ensure alignment across every brand expression, we developed comprehensive brand guidelines—a clear framework for internal teams and external partners.
As part of the brand’s activation, we created a landing page to unveil Senwan’s renewed identity. To bring authenticity and warmth to the brand, we conducted a custom photoshoot with the Senwan team—capturing the individuals behind the vision. The result is a compelling online introduction that clearly conveys the firm’s value proposition and reinforces its position as a world-class investment partner.
Results
- Established a compelling brand promise—More than a legacy—positioning Senwan as a premier global investment firm rooted in purpose and long-term stewardship.
- Developed a cohesive and contemporary brand identity designed to resonate with ultra-high-net-worth families seeking trust, continuity, and clarity.
- Created a comprehensive design system and detailed brand guidelines to ensure consistency and alignment across all internal and external touchpoints.
- Designed and launched a targeted landing page that clearly communicates Senwan’s purpose, values, and global ambition—enhanced by original photography that brings a human face to the brand.
