![The ul logo on a red background.](https://mblm.com/wp-content/uploads/2023/01/UL_NewBrandLaunch_HeroImage_2560x15261.jpeg)
NEW BRAND LAUNCH
22 Cities, 1 brand
Challenge
Educate, promote and create enthusiasm about the new UL brand among employees around the world through a series of key events.
After creating and launching the new corporate UL brand, MBLM was asked to develop a series of brand events to educate employees and build a new level of involvement. From a staged series of richmails leading up to the road show, to designing a multimedia presentation and environmental materials to showcase the brand in each event space, MBLM also developed after-event materials, websites and merchandise to maintain employee enthusiasm and participation.
The 22-city tour, reaching Asia, Europe and the U.S., inspired staff and effectively depicted what the new brand meant to the people who worked at UL.
Results
The brand launch demonstrated a powerful and compelling way to manifest the new UL to employees, helping them understand what the new brand meant to and for them. Video, web and a series of live events helped ensure that employee engagement and sense of pride remains high.
Client
UL
![A man is working on a set with a lot of monitors.](https://mblm.com/wp-content/uploads/2023/01/UL_NewBrandLaunch_AltImage1_2560x15261.jpeg)
![Stewards of trust - stewards of trust - stewards of trust - stewards of trust.](https://mblm.com/wp-content/uploads/2023/01/UL_NewBrandLaunch_AltImage2_2560x1526.jpeg)
![A book with a logo and various colors on it.](https://mblm.com/wp-content/uploads/2023/01/UL_NewBrandLaunch_AltImage4_2560x1526.jpeg)
![A circular sign in the middle of a body of water.](https://mblm.com/wp-content/uploads/2023/01/UL_NewBrandLaunch_AltImage3_2560x1526.jpeg)
![a group of people look at three large screens displaying the unveiling of the brand's launching campaign.](https://mblm.com/wp-content/uploads/2023/01/UL_NewBrandLaunch_AltImage5_2560x1526.jpeg)