We are the Brand Intimacy Agency, dedicated to creating ultimate brand relationships that drive performance, engagement and return.

Brand Intimacy is the emotional science of how people bond with the brands they use and love. It’s central to our work because intimate brands consistently outperform competitors. Through over 15 years of research at MBLM, we’ve demonstrated that cultivating intimacy leads to greater loyalty, stronger advocacy, and superior financial performance.

The Brand Intimacy Study is MBLM’s proprietary research into the emotional bonds between people and brands. Published since 2010, it analyzes hundreds of brands across industries, tracking how intimacy impacts consumer behavior and business performance. It is the most comprehensive study of its kind in the world.

MBLM’s approach centers on building emotional bonds between people and brands. We combine data, creativity, and insights to design strategies that resonate deeply with customers. By aligning brand experiences with human needs, we help companies move beyond awareness to create lasting relationships that drive measurable business results.

Unlike traditional agencies, MBLM is grounded in proprietary research and insights. Our Brand Intimacy framework provides a measurable, data-driven approach to understanding emotional connections. We bring together strategists, designers, technologists, and researchers to deliver holistic solutions that build stronger bonds and drive business results, not just brand awareness.

MBLM was founded in 2004 with a mission to redefine how brands build relationships. Since then, we’ve grown into a global agency with offices across North America, Latin America, and the Middle East. For over two decades, we’ve led the industry in advancing the science of Brand Intimacy.

MBLM partners with both B2C and B2B companies across various industries, including technology, healthcare, financial services, education, and consumer goods. We have particular expertise helping B2B organizations clarify complex offerings, strengthen differentiation, and build stronger relationships with clients and stakeholders through effective brand strategy and design.

MBLM works with leading brands across industries, from global corporations to fast-growing innovators. While our clients vary in size and sector, they share a common goal: building stronger, more meaningful relationships with their audiences. Our collaborations span strategy, design, digital, and research, always grounded in measurable impact.

MBLM offers a full range of brand services, from creating the core of a brand’s positioning and identity to launching it and executing it through marketing and digital avenues. Our multidisciplinary teams create brand platforms, visual identities, digital experiences, campaigns, and more. Every service is designed to help brands deepen emotional bonds, strengthen differentiation, and deliver lasting business impact.

A B2B branding agency should combine strategic expertise with the ability to create, launch, and deliver brands that resonate deeply with stakeholders. The most effective agencies use proprietary thinking and methodology to deliver outcomes that strengthen client relationships and unlock market differentiation. MBLM’s partners bring over 20 years of experience to this process, understanding business audiences, aligning brand strategy with growth goals, and building emotional connections that drive trust.

Yes. Even in industries often seen as rational, such as financial services and healthcare, emotional branding is critical. Trust, care, and reliability are deeply emotional drivers. MBLM’s Brand Intimacy research reveals that brands in these sectors can build powerful emotional bonds, resulting in stronger loyalty, differentiation, and business results.